Mr. Jason Chu is the Founding Chairman of Asia Pacific Customer Service Consortium (APCSC), the judging panel and organizing committee of the Customer Relationship Excellence Awards (CRE Awards).

Mr. Chu collaborates with industry experts and major university researchers to consult and research on key aspects of Customer Satisfaction and Loyalty. Jointly with researchers in the University of Hong Kong and the members of APCSC and HKCSC, Mr. Chu has led the consortium effort in developing the Customer Service Quality Standard (CSQS) in setting international standards and world class framework for service organizations. APCSC also jointly launch the HK Customer Relationship Excellence (CRE) Index Research Consortium (The Consortium) Program with The Hong Kong University of Science and Technology to develop a big data platform to assess the customer relationship, experience, satisfaction and loyalty of Hong Kong companies. The Program is also supported by Hong Kong Government's Hong Kong Innovation and Technology Fund (ITF) to enhance the value, productivity and competitiveness of Hong Kong's economic activities. He is the pioneer of innovative customer service research including eSurvey on Internet Banking, Securities and Travel Services, Best-in-Class (BIC) CRM Contact Center Benchmarking in Asia Pacific, Customer Satisfaction and Aspiration Survey and other international standards in Asia, Australia and the United States.

Mr. Chu is the Industry Visionary to build a Global Certification with international bodies in the USA, Australia, China and other countries for the Customer Service and Support Industry to develop professional qualification and career development for the customer service industry, i.e., the Certificate in Customer Service Management (CCSM), Certificate in Service Excellence Leadership (CSEL) and Certificate in Professional Customer Service (CPCS) approved under the Continuous Education Fund (CEF) under Hong Kong SAR Government reimbursement scheme.

Mr. Chu received his BS and MS degrees in Industrial Engineering and Operations Research from the University of California, Berkeley. He is a speaker of high demand at int’l conferences, expo, and executive workshops on developing customer centric organizations and building Customer Relationship Excellence and customer loyalty ecosystem.