Background

Excellent customer service is the only way to sharpen your competitive edge!

During the last decade, Hong Kong has been transformed into a service-oriented business centre in the Asia-Pacific. As a result, service industry is now accounted for over 80% of GDP in Hong Kong. Hardly surprising, in expensive top-management conferences with flown-in speakers as well as company-wide training sessions alike, the resounding message is :

Excellent customer service is the only way to sharpen your competitive edge!

However, many Chinese are not aware of the importance of customer service. Many companies like yours deal with this problem with organization development and change programs. Further improvement of these programmes can translate to higher returns on your company's investments in customer service. To achieve this, we need scientific and practical research on the psychological, behavioral, motivation and technological aspects of customer service.