APCSC Customer Relationship Excellence & Customer Service Quality Standard Leadership Summit 2011

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APCSC Summit 2008
2011峯会演讲嘉宾

English | 繁體

领袖峯会演讲嘉宾

朱刚岑先生
 

亚太顾客服务协会主席

演讲题目: 变幻莫测的商业世界中的卓越顾客关系服务策略

朱先生为亚太顾客服务协会创办人及主席,朱主席致力于推广优质顾客关系服务于亚太区。引入美国和澳洲的国际客服标准,以新的概念进行了一系列的顾客服务研究,包括亚太区客服中心及顾客关系管理基准调查,顾客满意度及期望的研究,以及网上调查研究消费者对成功网上银行、证卷交易、网上购物服务的满意度。

朱先生是客服管理产业的先驱,多年来与美国、澳洲、中国及其它国际顾客服务相关组织,推动建立全面国际认证课程,以推动客服中心及顾客服务业内从业人士的专业资格及发展,包括顾客关系管理总监证书课程,客服中心资深经理证书课程,客服中心专业人员证书课程等。

毕业于美国加州柏克莱大学(University of California, Berkeley)工业工程及营运研究系学士及硕士,朱先生现担任美国加州大学校友会主席、香港科技大学客席讲师,经常获邀担任国际会议演讲嘉宾关于顾客关系管理及客服中心策略管理培训。

Mr. Brett Whitford

澳洲顾客服务协会行政总裁


演讲题目: 在高要求,竞争激烈的环境中培养终身顾客

Brett Whitford is a founder and Executive Director of CSIA. He is the author of five best selling business books on technology, best practice and customer service. His business experience is extensive, including joint ventures with International Prentice Hall. Brett is currently completing his new book on customer service, showcasing Australia 10 years of Australian Service Excellence Award winning organisations.

Brett founded Beaumont Publishing House at 22 and listed his consulting, certification and publishing company on the Australian Stock Exchange in December 2000. His experience and expertise makes him a highly sought after speaker and he often lectures for universities, international conferences, radio and television

Brett, along with selected CSIA members, recently wrote Australia’s first Strategic Customer Service Management MBA unit for Deakin University.

Brett is considered Australia’s leading customer service consultant. He has worked with some of Australia’s, and the world’s, top companies and government departments such as IBM, NSW Police Force, Nokia, Johnson & Johnson, Defence Housing Authority, Medicare Australia, Aurora Energy, Optus, Telstra, Manitoba Telecommunications Services, Energex, Queensland Rail, Brisbane City Council, Maningham City Council, Warrnambool City Council, NAB, Westpac, ANZ, AAMI, Yarra Valley Water, Ergon Energy, Fone Zone, Colorado Ltd., and numerous other organisations.


苗乐文先生
 

海洋公园行政总裁


演讲题目: 企业社会责任与环保工作的最佳实践

Tom Mehrmann is the Chief Executive Officer of Ocean Park Corporation, Hong Kong’s sea-life and animal theme park hosting over 4 million visitors annually.

Mr Mehrmann started his career in the theme park industry at Knott’s Berry Farm in the United States as a park service attendant in 1977. From there, he spent the next 21 years working through the ranks eventually becoming Vice President of Park Operations and Entertainment.

In 1998, he joined Six Flags Marine World as Vice President and General Manager, and later accepted an appointment as VP and GM of Warner Brothers Movie World in Madrid when the park was taken over by Six Flags in 2000. He had the responsibility for the design, development and construction of the US$380 million Madrid Movie World, which opened in April 2002 with revenues of US$71 million a year.

Since joining Ocean Park in 2004, he has directed the activities of the park to achieve 4 successive years of the highest attendance, revenue and surpluses in the company history, while leading the effort of defining the Concept Master Plan for the future of Ocean Park. The Concept Master Plan received government approval to proceed in December 2005 and syndicated loan financing of HK$5.5 billion was secured in 2006. Ground breaking began in 2006 and the project is estimated to be complete in 2012. Highlighting the growth and evolution of Ocean Park under Mr. Mehrmann’s direction, Forbes.com in 2006 named the park as one of the 10 most popular theme parks in the world based on annual attendance of over 5.0 million guests.

Mr. Mehrmann is serving under the following organizations:

  • Advisory Committee Member of the School of Hotel & Tourism Management, Hong Kong Polytechnic University

  • Advisory Committee Member of the Hotel & Tourism Management, The Chinese University of Hong Kong

  • Committee Member of the Hong Kong General Chamber of Commerce, Hong Kong Coalition of Service Industries, Travel/Tourism Committee

  • Member of the Hong Kong Employer Federation of Hong Kong

  • Member of the American Chamber of Commerce

  • Member of the Tourism Orientation Programme Advisory Committee, Hong Kong Tourism Board

  • Sector/Subject Specialist for the Hong Kong Council for Academic Accreditation

A graduate of California State University, Fullerton, Tom Mehrmann holds a Bachelor of Science Degree in Psychology. He also completed the Advanced Courses (IAAPA*) in Theme Park Management at Cornell University, Ithaca, New York.
 


魏国彦博士

台北市政府研究发展考核委员会主任委员

演讲题目:政府公共服务的转型与创新:以台北市政府为例

演讲纲要:

1. Opening: a story
2. Milestones and difficulties overcome
3. Features and standards
4. Achievements
5. Search for excellence

主要学历:

  1. 美国罗得岛大学海洋学博士
  2. 国立台湾大学地质科学系学士、硕士

主要经历:

  1. 美国耶鲁大学地质暨地球物理学系助理教授
  2. 国立台湾大学地质系客座副教授
  3. 国立台湾大学地质系教授
  4. 中央研究院地球科学研究所兼任研究员
  5. 行政院研究发展考核委员会副主任委员
  6. 台北市政府研究发展考核委员会主任委员

莫乃光先生 

思创智有限公司执行董事

香港互联网协会主席

公共专业联盟副主席

香港信息科技商会荣誉会长

演讲题目: 在新时代,社交媒体顾客关系管理与数字化营销

莫先生现任思创智有限公司(新媒体及互联网顾问公司)的执行董事。莫先生曾任HKNet之副董事总经理及创办人,成功将其发展成区内极具领导地位的互联网服务供货商及新一代电讯公司;HKNet1999年被日本 NTT Communications 收购。

莫乃光先生是公共专业联盟的副主席,该联盟为香港首个关注公众议题的跨界别专业智库。他也同时担任是香港互联网协会主席、香港信息科技商会荣誉会长、香港计算机学会医疗信息科技分组主席、无国界工程师(香港)理事会委员,并曾任香港互联网供货商协会主席和创办人。

莫先生是香港特别行政区政府的多个法定机构和咨询组织的成员,包括医院管理局、西九文化区管理局咨询会及创意智优计划审核委员会。莫先生曾任港府中央政策组非全职顾问、数码21策略咨询委员会、交通咨询委员会、消费者委员会、策略发展委员会经济发展及与内地经济合作委员会及工贸咨询委员会的委员。于199820002005年莫先生被选出为第一、二及三届香港特区选举委员会信息科技组别成员。

莫先生毕业于美国普度大学,拥有计算机及电机工程学士和电机工程硕士学位,并曾在美国任职于升阳软件公司及迪吉多计算机公司,回港后于1999年获选为香港十大杰出数码青年。他多年来以专栏发表有关科技、管理及公共政策的文章,包括《信报财经新闻》及苹果日报。从2004年起他已经建立个人网志。在2008年初他出版了他的第一本着作,名为《香港2.0》。

尹卓贤先生 

香港渣打银行个人银行业务市场推广总监

演讲题目: 为提供商业绩效,建立稳定的忠诚计划

- Is Loyalty Management a nice-to-have or must-have

- Have customers become too transactional to bother with loyalty

- Using a personalized multichannel experience to maximise profits and retention

- Which Loyalty Initiatives Should You Choose To Engage Your Customers

- Establish Best Practices To Measure The Success Of Your Customer Loyalty Initiatives

Basker Rangachari is the Chief Marketing Officer of Standard Chartered Bank Hong Kong since March 2010. In this role, Basker leads various functions which impact the customer including Marketing, Service Quality, Voice of Customer, CrossSell Strategies, Product Bundling and Process Re-engineering.

Basker joined SCB in 2005 as General Manager for Unsecured Lending Singapore.  In 2006, he was appointed as Group Head, Strategic Alliances & Bancassurance and subsequently added Customer Loyalty and Amex Integration to his portfolio. He is widely credited for conceptualizing, developing and rolling out a Total Relationship Rewards platform across key markets in SCB. This program gives the bank a unique market leadership position and reinforces its commitment to customer centricity.  

Basker has an industry reputation for being a focused business driver, strong marketer, creative strategist and an inspiring leader. During his career of over 22 years, Basker has undertaken senior roles across several industries (audit, retail, manufacturing, property development, private equity and financial services) and across various disciplines (general management, business development, sales, marketing, strategic alliances, reengineering, credit control, finance and consulting). He has extensive exposure to Asia-Pacific cultures having lived in India, Dubai, Singapore, Australia, Thailand and Hong Kong. 

Visit www.linkedin.com/in/basker to view Basker’s profile and recommendations.



 

Mr. Beau Crawford

埃森哲顾客关系服管理顾问

演讲题目:社交顾客关系管理:紧随顾客的前行足迹

演讲纲要:
1. Social CRM and Social Media Growth
2. Usage of Social Media is increasing consumers’ sphere of influence
3. Research identified that social media brings out extremes
4. Social CRM Vision
5. What questions you must answer?

Beau Crawford is an executive in Accenture’s CRM Global Service Line and serves as the management consulting CRM lead for Hong Kong.  Beau specializes in working with our clients to deliver high performance CRM solutions spanning aspects of marketing, sales, and service transformation. 

With a decade of experience in business and IT consulting, Beau has been focused on working with Accenture’s clients to help them realize their strategic sales behaviours, sales performance needs, and sales effectiveness goals to become high performing businesses.  He has assisted many leading companies across North America, Europe, and Asia in developing business transformation solutions.  In addition, Beau is involved in developing CRM thought leadership, asset development, and solution enablement strategies for Accenture.


徐建先生

北京青年报网际传播技术有限公司(北青网)总经理

演讲题目:互联网新生态下的客户关系

 

徐建同志现为北京网络媒体协会常务理事、北京青年报网际传播技术有限公司(北青网)总经理。曾任北京青年报记者、编辑、北京青年报惠城公司总经理、《北京青年报》总工程师兼技术部主任。

 

徐建是北青网创史人,在他的领导下,北青网做为传统媒体的网站,在商业网站大规模的包围下,闯出一条适合媒体网站发展的新路:以传统媒体做依托,全面整合媒体资源,为网民提供最新最快的信息与娱乐信息。目前,在ALEXA全球网站排名中北青网名列300位之内,在中文网站排名中列28位。根据互联网实验室CISI调查显示,北青网的访问量和权威性在全国新闻门户网站中排名前四。在徐建的倡导下,2005年,北青网与微软MSN中国结为战略合作伙伴,首创把信息与娱乐内容直接推向用户桌面的浏览方式。当年,北青网与中央电视台、广州日报报业集团等一道被首届中国传媒创新年会评为中国年度十大创新媒体,徐建本人也获得“2005年度十大创新传媒人物”奖。

 

徐建在办网中深入贯彻落实科学发展观,积极宣传、贯彻、执行党和国家的路线、方针、政策,坚持正确的出版方向,有大局观念。他本人及北青网多次受到北京青年报和上级主管部门的表彰。

 

一直以来,徐建力推创新为先的理念,北青网锁定企事业单位管理人员、外企白领、中高级技术人员等有高学历、高收入、高中心城市的三高群体,先后打造出了青年论坛、红人上网、线上楼书、观点PK、清零等一系列品牌频道与栏目,在业内赢得较高声誉。他还开创性地提出了跨媒体整合营销的灵活经营模式,要求对内有执行力,对外有话语权。使得传媒门户的独特定位给北青网用户及广告投放商提供权威、创新、多赢的全新增值体验。北青网又相继获得“2006年度十大创新网站”、2007年度“影响中国互联网的100强网站”、“2008\2009年度十大报社网站”等殊荣。


李婉明小姐

新浪香港总经理

演讲题目:新浪微博-通讯的革命

演讲纲要:

1. Introduction of SINA Weibo – the most popular social media platform in China
2. The Power of SINA Weibo
3. How to use SINA Weibo to leverage on your promotional plan

现职新浪香港总经理,负责香港地区整体营运,包括销售及市场、内容管理、微博发展及开拓商机合作。

李小姐拥有15年媒体工作经验,曾任职环球资源集团市场经理、以及于壹传媒互动有限公司担任香港及台湾区内容管理部门主管。


方保僑先生

 

香港互動市務商會創會會長

 

演讲题目:社交媒体下的顾客2.0时代

 

演讲纲要:

1. What's the behavior of Customer 2.0
2. How to make use of social media to build up relationship with customer
3. Case sharing

Mr. FONG Po Kiu, Francis, aged 42, joined Synergy Technologies (Asia) Limited in 1994, and is currently the General Manager of the Company.

He graduated from Hong Kong Polytechnic (now Hong Kong Polytechnic University) and is now the Fellowship Member of The Institute of Chartered Secretaries and Administrators, United Kingdom (FCIS) and Fellowship Member of The Hong Kong Institute of Company Secretaries (FCS).

During his 20 years in ICT Industry, he had introduced a lot of pioneering products and technologies (like 56K Modem, PDA, Wi-Fi, Smartphone, Slingbox, etc) into Hong Kong and set the milestones for the Company in Hong Kong ICT Sector.

He is now the Member of Electoral Conference for the election of Hong Kong Deputies to the 11th National People's Congress of the People's Republic of China; the Member of HKSAR Election Committee, Information Technology Subsector (2006-2010); the Chairman of Electronics & Communication Industry Safety and Health Committee, Occupational Safety and Health Council (OSHC); the Co-opted Member of the IT Expert Advisory Group of The Consumer Council, the Co-opted Member of Standing Committee on Agency Development & Partnership , The Hong Kong Council of Social Services (HKCSS); Member of the Shopping-Related Practices of the Travel Industry Council of Hong Kong (TICHK), Member of the E-logistics Project Group, Hong Kong Logistics Development Council (LOGSCOUNCIL), the Founding Member of IT Voice and is also the Strategic Member of The Professional Commons.& Community TV.

He is also the Founding Chairman of Hong Kong Association of Interactive Marketing (HKAIM); the President of Hong Kong Information Technology Federation (HKITF); Vice-chairman of the China Business Angel Network (CBAN); Founder of the e-Learning Consortium; Founder of The Hong Kong Resources Center; the Founding Member & Councilor of Internet Society – Hong Kong Chapter (ISOC-HK); and also the Fellowship Member of Hong Kong Computer Society (FHKCS).


赵溪先

《客户世界》杂志创办人

 

演讲题目:中国大陆客户管理研究前沿动态及呼叫中心产业发展状况

赵溪先生,著名呼叫中心运营及顾问培训专家,CC-CMM呼叫中心能力成熟度模型国际标准认证机构主席,中国呼叫中心产业能力建设管理规范工作组副组长。是亚太客服与呼叫中心联盟APCCAL的发起人以及客户世界机构(CCMWorld Group)的创办人。

赵溪先生毕业于南京航空航天大学,在本校有长达6年的教学及基础理论研究的经历。历任易宝系统(中国)公司顾问培训总监、赛迪集团呼叫中心咨询培训总监、中国电子信息产业发展研究院职业技能培训部主任、信息产业部呼叫中心标准指导委员会MIICCOS常务副主席、中国电子商会呼叫中心与客户关系管理专业委员会CNCCA常务副会长等职,是国内资深的运营管理实践者和国际知名的标准化管理倡导者。


廖黛丽女士

原中国电信深圳1000号客服中心总经理,现深圳市呼叫中心行业协会副会长兼秘书长

演讲题目:电话营销精细化管理之探讨:中国电信案例研究

原中国电信深圳分公司10000号客户服务中心总经理,现任深圳市呼叫中心行业协会副会长兼秘书长,一直以来从事电信企业管理工作,先后担任中国电信深圳分公司网络监控、网络运营管理、计算机系统维护管理、呼叫中心运营管理部门负责人,是通信企业运营管理领域的专家,在精确运营管理、客户关系管理、团队建设、流程优化、企业文化建设等领域有深刻独到的见解和经验,主持多个科技创新项目获得国家、省、部、市以及中国电信集团公司奖项。在她的带领下,中国电信深圳10000号客户服务中心屡创佳绩,先后获得中国电信集团“满意服务标杆单位”“优秀服务团队”,中国质量协会、中华全国总工会、共青团中央、全国妇联、全国用户满意工程联合推进办公室联合颁发的“全国用户满意服务明星班组”,信息产业部“全国用户满意电信服务明星班组”,全国总工会“模范职工小家”,全国妇联“三八红旗集体”,团中央“青年文明号”等国家级荣誉称号。

在呼叫中心战略发展方面,廖黛丽女士积极致力于呼叫中心国际化进程的推进,呼叫中心品牌的打造和行业内外交流平台的打造,从2006年起组织深圳10000号客户服务中心参与国内外的行业内品牌交流和赛事评选的项目,2006年获“中国最佳呼叫中心”、”亚太最佳呼叫中心”,2007年蝉联“中国最佳呼叫中心”、”亚太最佳呼叫中心”,2008年参加世界呼叫中心评选,获“亚太地区最佳外呼项目金奖”,蝉联“中国最佳呼叫中心金耳唛”大奖,并获得“全球最佳外呼项目”大奖,为深圳10000号客户服务中心的品牌推广、行业地位的提升和行业内外交流平台的打造做出了突出的贡献。作为呼叫中心运营管理领域的专家,廖黛丽女士的管理水平也得到了行业内外的广泛认可,2007年获“中国最佳呼叫中心管理者”大奖,2008年获“中国最佳呼叫中心管理人”大奖!


Mr. Olivier Njamfa

英国Eptica主席及行政总裁

演讲题目: 驯兽记—社交媒体是否催生了顾客关系之猛兽?

Mr. Olivier Njamfa, President and CEO of Eptica, co-founded the company in 2001. Previously, he was Vice-President and Chief Operating Officer of Com6, a leading European e-CRM software company. From 1999 through to 2001, Mr. Njamfa managed the International Indirect Operations of Showcase, a leading software provider of Business Intelligence and Datamining solutions. From 1995 through to 1999, Mr. Njamfa was first Director of the Finance and Banking Department of Comshare (provider of Business Intelligence and Analytical Application) and then moved on to becoming the Managing Director of their French subsidiary. Between 1987 and 1995, Mr. Njamfa served as Sales Manager and then as Regional Director of Saari, the French leader in accounting software. Olivier Njamfa is a graduate of ESC Rouen, and holds an MBA from the ESCP in Paris, France.


欧阳超信先生

VantAsia首席信息官,Partner

演讲题目:在大中华区发现潜在金融科技资源

演讲纲要:

1. China’s academic & labor market overview (finance & technology related)
2. What financial institutions are doing with resource pipeline
3. What & how foreign institutions can leverage in China

欧阳先生现任万安集团(前身为美国友邦全资公司)首席信息官,一家致力在华拓展业务的外资消费金融机构,负责制定机构IT策略与集团IT部门管理,透过自主研发技术,商业智慧及优秀技术人才实践机构国内业务发展。

前任摩根士丹利(上海)执行董事,负责投行的中国区技术中心业务。该中心员工超过200人,业务覆盖亚洲区客户群,参与金融系统项目超过50个,提供服务主要包括开发,测试,与维护。 加入摩根士丹利之前欧阳先生分别为美国道富银行(杭州)研发中心总经理 (负责成立与管理银行全球唯一的离岸开发中心,从数十人发展到700人规模),道富银行亚洲区信息科技主管及英国英之杰集团(日本)公司系统开发部技术人员。

2009年开始欧阳先生受委任为上海复旦及交通大学硕士课程高级顾问及客座讲师,负责设计,管理及教授软件工程硕士新课程 - 金融信息系统。课程是为金融专业IT人才和有意加入金融行业IT人士所建。课程内容包括金融业务与运作,金融信息系统设计与实践,及金融信息安全实践。欧阳先生分别获邀请为计算机世界(香港)中国专栏作家,及国内IT Value周刊主题作者。

欧阳先生分别获取英国西敏寺大学计算机科学学士(荣誉)学位及香港中文大学行政人员工商管理硕士(EMBA)学位, 拥有特许科技专业人员资格。 欧阳先生也是香港计算机学会资深会员与中国事务委员会成员/华东代表,及英国计算机学会会员。 07年欧阳先生被浙江大学聘任为兼职教授,金融信息系系主任及MBA研究生企业导师。


李值兴先生

DHL Express香港董事总经理

演讲题目:人力资本管理,激励与绩效管理80和90后


马浚驱先生

美国Aspect软件公司大中国区总经理

演讲题目:杰出商业,服务,质量和人才发展与平衡计分卡知识管理
 

演讲纲要:

1. Future of Company-Customer Collaboration
2. Enterprise Engagement
3. Customer Empowerment
4. Dynamic Analytics
5. Social Network and Call Center

 

Jackal Ma现任美国Aspect软件公司大中国区总经理,负责推动Aspect软件公司全球领先的统一通信联络中心解决方案在整个大中华区的市场销售业务,增进Aspect在该地区的渠道合作关系。他还负责管理Aspect的产品解决方案,确保其与大中华区的客户及市场需求相一致。

在加入Aspect软件公司之前的20多年中,Jackal Ma在多家跨国公司担任高级管理职务,非常善于在跨越北美、澳洲和亚洲等多种文化的企业中建立高效的工作团队。在上一个职位中,Jackal Ma为中国大陆地区的企业用户建立了许多与销售和服务相关的大规模IT及通信系统,覆盖了金融保险、电信网络、交通运输、政府机构、公共事业、零售及制造等各行各业。Jackal Ma不仅是产品销售方面的高手,而且在大型企业的eChannel营销渠道、销售和客户服务策略以及呼叫中心绩效管理等方面的战略顾问能力声名远播,曾经领导了中国建设银行、渣打银行、中国人民保险公司等全球知名企业中客户服务与市场营销相关IT及通信系统项目的建立和实施。

在从事高层管理工作之前,Jackal Ma以工程技术开始其职业生涯,主要在公共事业和银行业从事IT项目工作,曾经在亚洲和北美地区管理过多厂商产品组成的价值高达4000万美元的IT系统,所任职过的公司包括Unisys、IBM和Royal Bank of Canada。

Jackal Ma于1988年在香港大学获得电子与电气工程专业学士学位,2005年在北京长江商学院获得EMBA学位。现任客户世界机构客户世界研究院顾问专家,国家发改委培训中心中国呼叫中心产业能力建设管理规范工作组专家委员会委员,中国电子商会呼叫中心与客户关系管理专业委员会副理事长。
 



蔡伟民先生

香港电灯有限公司客户服务总工程师

演讲题目:杰出公共服务与创新服务

演讲纲要:
1. Introduction of HK Electric: the global presence
2. A public service company: roles and obligations to our citizens, environment, community and employees
3. From “fundamental services to all customers” to “caring/value-added/innovative services to different customer segments”
4. A case study: iPhone App: HK Electric Low Carbon App

 

Raymond Choi is currently holding the position as Chief Customer Services Engineer heading the Customer Services Department in Hongkong Electric. He is also a Chartered Engineer, a corporate member of The Hong Kong Institution of Engineers and a corporate member of The Institution of Engineering and Technology of the UK. He graduated from the University of Hong Kong in 1981 with a B.Sc. (Eng.) and acquired his MBA(HKU) in 1990.  After graduation in 1981, he joined Hongkong Electric and worked in various positions responsible for construction and operation of transmission and distribution system and network.  He has some 20 years experience in developing various functions and programs in relation to customer service.


杰出顾客关系服务奖颁奖晚宴演讲嘉宾

叶百年先生

香港电灯集团输配电科总经理

Mr Ip received his Bachelor of Science degree in Electrical Engineering from The University of Hong Kong and Master’s degree in Business Administration from The Chinese University of Hong Kong. Mr. Ip has a wide range of experiences in the power supply industry. He has held various technical, customer service and managerial positions and is currently General Manager (Transmission and Distribution) of The Hongkong Electric Co., Ltd. Mr. Ip is a past chairman of the Electrical Division of The Hong Kong Institution of Engineers and is a Fellow of The Hong Kong Institution of Engineers.

 

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