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International Endorsement & Education Partners

  About Us

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People resource and good customer service are Asia’s strongest competitive edge in the new service economy.

Our organisation was founded with this belief in January 1998 to mobilize the government, universities, and the business community to facilitate the continuous enhancement of customer service in Asia Pacific.

With increasing growth in the financial, telecom and tourism industry, there is an ever increasing emphasis on service quality. Customer service issues in customer service center, technology and management; retention, motivation, training and development of customer service staff; customer loyalty and retention and many others are becoming increasingly important and more so challenging with higher customer demand. That is why many corporations are interested in joining as members in the consortium effort. Their vision, and ours, is to build the major cities of Asia as a premier service center.

Our organisation is the first cross industries consortium of leading corporations in the region that focuses on customer service.

We believe that leading companies in different industries can and should:

  • Learn from one another

  • Pool resources to innovate where no one has yet found an acceptable solution

We provide a better understanding & continuous enhancement of good customer service by:

  • Conducting research and development studies specific to members' needs

  • Providing the infrastructure for learning

  • Organizing meaningful events

Our ultimate mission is to:

  • Elevate the customer service quality across Asia

  • Make Asia a better place to live and do business