To drive Customer Relationship Excellence as core business value throughout the organization with endorsement from the top management to frontline operations
 

To improve organizational performance, best practices, capabilities, and results with Quality Management tools for continuing development of people, process and system
 

To audit and evaluate your service organization and systems with a World Class Framework for Strategic planning, Implementation, and Organization Integration
 

To serve as a working tool for understanding and managing performance and for guiding planning and opportunities for learning
 

To establish a common understanding of the customer service best practices
 

To drive Enterprise Knowledge Management of Customer Services meeting the CSQS framework and market competition
 

To serve as a recognition of a company’s outstanding performance and achieving customer relationship excellence through the use of best practices