1.    The CRE Awards offers the most comprehensive assessment and respected international recognitions in Customer Relationship with international bodies and business leaders' endorsement. Organizations can review their Customer Service processes, system and strategy to improve Customer Service quality.

2.    The CRE Awards recognition increases and enhances Corporate brand, credibility and image internationally.

3.    Learn the latest innovative CRE practices from the World-Class CRE Leaders and stay ahead of the competition.

4.    Increase customer centricity, perception and confidence in dealing with the organization. Employees will be able to deeply understand the customer focus and customer experience culture to enhance work efficiency.

5.    Continuous improvement opportunities and benchmarking of the organization's Customer Service efforts with the overseas and local market leaders through APCSC's CRM Benchmarking program.

6.    Benefit greatly from the best practices and critical success factors from the world-class framework outlined in the Customer Service Quality Standard (CSQS).

7.    Market leaders can learn more world-class customer service best practices in order to establish well-planned company mission and vision for long-term planning of CRE & CSQS international Corporate development blueprint.

8.    Greater focus on Customer Service and Relationship Excellence culture throughout the entire organization.

9.    Increase morale at all levels of the organization

10.    Far-reaching promotions and exposure of winners in the entire region through our international media partners, supporting organizations and news coverage.